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Collide Capital

Brand Identity Package
Digital and Print Collateral

Web Guide

Social Media

Studio: Four Fin Creative
Brand Strategist: Rebecca Tall Brown

Creative Director: Macoe Swett

Collide Capital is a capital firm that found by two people of colors Aaron Sameuls and Brian Hollins that located in New York. They have specialized in four founder ecosystems: Academia, Industry, Venture, and Culture. The next generation of founding teams will be diverse across geography, gender, race, and professional experience. They will be intersectional in nature and will demand that their investors be equivalently so." Aaron and Brian came to Four Fin and ask something bold, professional, and speak to its community. In addition, including the idea of collision and intersection.


Following the idea of intersection, we have developed the visual base on the narrative of subway that carries diversity and equal opportunity. The flexibility of subway map enable collide to expand on their four specialities and both digital and print collaterals. 



These are actual outcomes from the clients. They have taken the brand package that we deliver and expand beyond. As an Asian designer, I was able to see other people of colors do the works that inspired others. It was my pleasure to be a part of this project. 

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