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SPRO Coffee Lab

SPRO coffee lab is an SF local coffee shop that serves specialty craft coffee, experimental mocktails, inventive eats, and artisanal goods using advanced techniques in culinary food science. They are located in SPARK Social and Church and 17th. This is an ongoing project starting in 2018. The projects for SPRO coffee lab include icons and graphics for social media and e-coms sites, product packaging, signage, events campaigns both print and digital, identity rendering, and building a brand visual system. 

Scope

Brand Extension
Illustrations
Icons
Digital and Print Collaterals
Swags
Social Media
 

Anthony Quiatchon (Original logo)

Chiao Huang (icons, campaign, brand extension)

Jeffery Chang (photography)

Liza Otanes (marketing)

Richmond Lee (operation)

Personal Matter

Collide has specialized in four founder ecosystems: Academia, Industry, Venture, and Culture. "The next generation of founding teams will be diverse across geography, gender, race, and professional experience. They will be intersectional in nature and will demand that their investors be equivalently so."–Collide Capital. Aaron and Brian came to Four Fin and ask something bold, and professional, and speak to its community. In addition, including the idea of collision and intersection. 

Personal Matter

I was the first employee/barista in the whole cafe 3 years ago. Back in the time, the cafe is a food truck located in SPARK Social Mission Bay(San Francisco, CA). I have seen this cafe's up and down including shut down because of the COVID pandemic. It's one of those projects that is a tight budget, short of resources, and time crunch. It's my pleasure to design for them and to see this business evolve. 

What did they say? 

"Chiao has help design a number of visual pieces for SPRO Coffee Lab during its early-stages including layout design for event flyers, promotional posters, coffee bean labels, logo rendering for our series of graphic tees as well as being our first artist in our artist collaboration series. He has displayed his ability and passion to creatively communicate our brand to our target market on a visual, intellectual and emotional level".

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