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Small World Wow

research strategy


design lead: Chiao Huang

designer: Jennifer Jang

Small World Wow is a diverse, children’s camp run by the San Francisco School. The camp ranges from 5th-8th grade and the main mission for Small World Wow is to provide kids with a diverse and cultural experience.

We helped Small World Wow Camp create an identity system that speaks to its core values of diversity, education, and passion. In order to properly execute the design, we also include the research and competitor landscape. 

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