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AMCAST 

Amcast is a premium custom wear part company that produces crushing equipments are unparalleled performance, durability, and reliability. 

Scope

Logo refresh

Brand extension 
Campaign direction and social templates 
Conference booth & collateral
Event experience way-finding
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Agency: Four Fin Creative

  • Lead Designer: Chiao Huang

  • Brand Strategist: Rebecca Tall Brown

  • Creative Director: Jen Derks

  • Project Manager: Katie Mack

Evolving AMCAST, Strengthening the Connection

As AMCAST and Fonderie Acciaierie Roiale (FAR) joined forces, AMCAST engaged us to evolve its brand identity for this new chapter. The goal was to modernize and simplify the AMCAST logo while creating a stronger visual connection between the two companies. A key challenge was that each brand had a distinctly different aesthetic and visual language. To address this, we explored both a refreshed standalone identity for AMCAST and a paired logo system that could work alongside FAR. Beyond the logos themselves, we developed complementary color variants and a shared shape language that could flex across applications while reinforcing the relationship between the two brands.

Futurism infographic

Design for CONCEXPO-CON/AGG 2023 conference. They had requested something more future-forward to stand out from their typical industry beefy/heavy/crunchy look and feel. Despite everyone bringing their giant equipment to the conference, we suggest going for the opposite route of fine-tuning the museum's look and feel. In addition, including small 3D models can increase the interactive experience and help the sales process.

Extension: New ads direction

After the conference, AMCAST came back with a request to also refresh their existing ads. We refreshed the campaign ads and provide the direction in both digital and print formats. 

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