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AMCAST Conference
Amcast is a premium custom wear part company that produces crushing equipments are unparalleled performance, durability, and reliability.
Scope
Brand Extension
Illustration
Conference Booth & Collateral
Experience Wayfinding
Studio: Four Fin Creative
Lead Designer: Chiao Huang
Brand Strategist: Rebecca Tall Brown
Creative Director: Jen Derks
The Process
Amcast came to us to refresh their conference booth for CONCEXPO-CON/AGG 2023 conference. They had requested something that's more future-forward or futurism look and feel to stand out from their typical industry beefy/heavy/crunchy type of look and feel.
The Result
Despite everyone bringing their giant equipment to the conference, we suggest going for the opposite route of fine-tuning the museum's look and feel. In addition, including small 3D models to increase the interactive experience and help the sales process. With a couple of other pieces of collaterals and new illsutrations, Amcast has a very successful event.
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