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Collide Capital
Collide Capital is a VC firm founded by two people of color Aaron Sameuls and Brian Hollins located in New York.
Scope
Brand Identity Package
Digital and Print Collaterals
Studio: Four Fin Creative
Lead Designer: Chiao Huang
Brand Strategist: Rebecca Tall Brown
Creative Director: Macoe Swett
The Ask
Collide has specialized in four founder ecosystems: Academia, Industry, Venture, and Culture. "The next generation of founding teams will be diverse across geography, gender, race, and professional experience. They will be intersectional in nature and will demand that their investors be equivalently so."–Collide Capital. Aaron and Brian came to Four Fin and ask something bold, and professional, and speak to its community. In addition, including the idea of collision and intersection.
The Process
Following the idea of intersection, we have developed the visual base on the narrative of the subway that carries diversity and equal opportunity. The flexibility of the subway map enables Collide to expand on its four specialties and both digital and print collaterals.
Personal Matter
These are actual outcomes from the clients. They have taken the brand package that we deliver and expand beyond. As an Asian designer, I was able to see other people of colors do the works that inspired others. It was my pleasure to be a part of this project.
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