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Electrified Thermal Solutions
Electrified Thermal Solutions is a renewable energy Semiconductor Manufacturer located in Medford, Massachusetts. The main product of ETS is a thermal battery, Joule Hive that transfers energy into heat with its innovative technology.
Brand Identity Package
Studio: Four Fin Creative
Lead Designer: Chiao Huang
Creative Director: Macoe Swett
The Process: Finding the creative modularity
The brick has strong modularity that can function as a single unit or stack and turn into a 45-meter thermal tower. Then the question is how can we be simple as brick and modular but creative at the same time throughout the brand. On the other hand, ETS has a pretty long name.
We approach the brand with the idea of modularity(brick), electrifying(name), and transferring(heat). We then delivered a brand that's not only bold and bright but flexible and speaks to its central product.
Expand the modularity to the web
Continuing with the idea of modular creativity, the bright electric color helps stand out among many competitors. The modular characteristic of the brick can be applied in various pleases such as image masks, backgrounds, footers, patterns, and more.
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