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Inlyte Energy is a group of thoughtful and respectful scientists. They are developing a battery based on two affordable materials: iron and table salt. While the price of solar and wind energy falls, so must the expense of batteries used for grid storage. Sustainability should not be an economic punishment.
Brand Identity Package
Web Landing Page
Studio: Four Fin Creative
Lead Designer: Chiao Huang
Creative Director: Jen Derks
The Challenge: The balance between rational and irrational.
The founder Antonio Bacligio doesn't shy away from being a nerd. The team approached us with an existing and very literal brand identity. Humanity(hand) is one of the most important elements they care about. Showing some warmth and kindness will be necessary. In addition, they would love to see some scientific-related elements with a thoughtful consideration mindset in the brand. So there is an irrational and rational conflict happening here. Our challenge is to find a good balance to push creativity while maintaining the logical look and feel.
Logic and Joy. We are all the same.
While we work hard in the creative field, we also enjoy the process of creating. Same goes to team Inlyte. Scientific method requires a logic as a system for properly arranging, but also there is also experimenting with the unknowing result. That is the joy for the team Inlyte. With that mentality, we were able to push the creativity throughout the brand.
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